The journey behind the brand
Building a brand is about a journey
- a voyage with an unforgettable starting point and destination.
However, as with most journeys, the most memorable moments are the stops along the way.
Athens was my starting point, but I soon left home to explore the major capitals of fashion across Europe and Asia, taking inspiration from the local women.
Each one of these cities, gifted me a unique and unforgettable experience:
London, Hong-Kong, Milan, Rome, Paris. London and its complete freedom of expression
in fashion, Hong Kong - the Asian landmark for style, Milan, strolling through the enchanting
streets of via Della Spiga and via Montenapoleone, Roma, la grande bellezza, with its
breathtaking beauty of culture, art and history.